Seven Three Distilling Co., along with the Louisiana Distiller’s Guild and its members, hosted approximately 15 national and international media from December 10th through 16th. The journalists’ visit, which was capped off with an event at the esteemed Old Governor’s Mansion, was a deep dive into the distillation, production, history, and future of true Louisiana rum and the distilleries who take great pride in making it.
Crafted from Louisiana sugarcane and molasses, Louisiana rum is carving quite a niche in the spirits world and the purpose of this media blitz was to bring awareness to this up and coming segment. Seven Three Distilling Co. was the first of 14 distillery visits. Head Distiller Luka Cutura and his team not only provided an up close and personal experience of the distillery, but they were also able to see rum production in person as the distillery had sugarcane distillations in progress. Add in the unique story of New Orleans, its neighborhoods, the history of the mighty Mississippi to the rum industry, along with the origin of the cocktail being only blocks away, the group was widely impressed after the hour long visit.
Capping off the week was the Louisiana Distiller’s Guild private event held at the Old Governor’s Mansion in Baton Rouge. Media, politicians, and tourism officials all enjoyed a variety of rums from the distilleries present along with crafted cocktails. Seven Three Distilling poured the New Orleans Colada, the distillery’s personal take on the traditional rum cocktail using its Black Pearl Rum and featuring an island, fruity experience with a cocoa finish. The Louisiana rum inspired drink was widely acclaimed and received rave reviews all around.
Seven Three Distilling worked with New Orleans & Company as would like to thank them for their efforts in supporting this great initiative. The distillery would also like to thank their fellow distilleries in the state for welcoming the media and providing a wonderful experience promoting Louisiana rum and our region.
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