Seven Three Distilling Co. Announces Partnership with Bayou Traditions, The Official Collective of LSU Athletics

September 13, 2023

**Media Release and Public Announcement**

Bayou Traditions, The Official Collective of LSU Athletics, is proud to partner with Seven Three Distilling Co. as they raise funds to provide NIL opportunities to Tiger Nation’s student-athletes. A portion of the proceeds from this exclusive St. Roch Vodka X Bayou Traditions series will directly support this initiative. It works like this: you buy the bottle. You drink (responsibly). You directly help the Tigers win. LFG!

Bayou Traditions Collective raises funds to provide Name, Image, and Likeness (NIL) opportunities to selected LSU student-athletes. They make NIL deals more accessible, allowing student-athletes to gain finance and business experience without compromising their focus on studies and sports. NIL is a competitive space and now influences where an athlete attends college. Bayou Traditions helps keep LSU at the forefront of NIL.

Seven Three Distilling Co. is “Grown in Louisiana. Made in New Orleans.” Created in 2016, Seven Three Distilling takes great pride sourcing Louisiana ingredients and creating an upscale lineup of spirits. Our distillery is based in New Orleans, birthplace of the cocktail and where the most famous street is named after bourbon. With brands such as Bywater Wheated Bourbon, Bywater Four Grain Bourbon, St. Roch Vodka, Gentilly Gin, Irish Channel Whiskey, and more, Seven Three Distilling Co. is excited to enter into this Bayou Traditions partnership and engage the entire purple and gold nation in supporting LSU student-athletes.